Alternative lender Elevate has hired Tony Leopold for the newly created role of general manager of Rise, the companyвЂ™s flagship product that is 100 percent online. The addition places Rise in the spotlight ahead of ElevateвЂ™s maiden earnings report as a publicly traded company, which is being unveiled in May. Leopold had ambitious plans for Rise, which bodes well for the companyвЂ™s balance sheet.
Before Leopold came on board Jason Harvison, ElevateвЂ™s COO, oversaw all of ElevateвЂ™s products.
вЂњAs Rise has grown and become more complex it starts to become difficult for one person to manage all the moving pieces. It made sense to have a general manager come in and oversee the different parts of the puzzle for Rise,вЂќ Leopold told deBanked.
LeopoldвЂ™s move to Elevate from United Rentals represents his foray into the world of fintech. Prior to that he also had a stint with Bain & Company, experiences from which he fully intends to pull as he steerвЂ™s Rise into its next chapter.
вЂњI see a lot of parallels in the way we raise capital and make decisions about how to allocate that capital. The fintech side feels very familiar to me as United Rentals was very capital intensive. My experience at United Rentals will be very useful with Rise in moving it from where it is today to a higher level in the future. It is a playbook that I know very well.вЂќ
In his new role, Leopold, who officially came on board in March, oversees decisions that touch Rise and its customers on issues ranging from where he wants interest rates to progress, to value creation for the customer and the company, to customer acquisition.